Everyone knows
Mumbai as an island home to advertising and films; what most people might
forget is another business that is quickly finding its own little niche with
enough profits to keep it growing from an unorganized sector to one with better
bearings and structure with the metropolitans. This is the world of tiffin
services that first began with homemakers around the large city especially in
the suburbs cooking in their homes for a large section of professionals or
students living away from home. It was a
bunch of women who cooked at home and decided to parcel them in tiffin carriers
that could be pedaled to homes close to them. Soon people began endorsing these
nutritious and cheap meals that didn’t taste of oil so much as it tasted of
lentils.
Now this might seem
to be a trifle desultory in terms of growth but most people have only begun to
tap into the potentials associated with this sector. Today there are a large
number of vendors and there is quick reshuffling of domains into more
subcultures with carriers serving different cuisines to different clienteles.
There are tiffin boxes that even cater to film stars, and
they might call themselves something else but is essentially a derivative of the
same concept. High dietary meals that cut down on calories, which are
attractive to stars and business professionals alike with little or no time to
cook themselves breakfast.
Tiffin
services also
cater across the different regions and cultures that India is home to like
Bengali meals for the community. There is a lot of money in cooking and now
this is on its way to evolving into a culture synonymous with a largely hectic
schedule that most city dwellers are exposed to. With this sector opening up
credentials, there have been forays even by IT professionals quitting lucrative
jobs to start Dhaba services that
extend to the tiffin box genre of
serving people home cooked meals at home. Of course in a city like Mumbai and
Delhi most things are home delivered and so why not food? This is the business
model that these small entrepreneurs work in and they have managed to evolve
into grabbing a clientele that more than keeps them solvent.
Many people even
argue that the tiffin carrier business has helped women entrepreneurs come into
their own with FICCI endorsing this new trend as a guaranteed empowerment
vehicle for women to exercise more than household planning. But this isn’t a
domain left entirely to women with a number of commercial establishments now
claiming their own slice of the business. The benefits of starting a business
like this are the small investments and the potential client base that is
indeed large enough to cater to. Of course the possibility of ordering from a
fast food chain and other restaurants is always available but a home cooked
meal and a cheaper rate definitely make tiffin box meals a source of nutritious
food that is bound to satiate your pangs with a much smaller pinch on your
wallet.
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